EVOSOLE is an imaginary brand that I created for this project.
This was a colorful and fun project to work. Right from the theme, photography, styling, content and designing, I created this entire magazine content out of my imagination.
My theme was to keep it very dramatic and fun, I used the Y2K theme. Using solid colours, fun and cute graphics to create lot of movements.
Details
Model: Aleksandra
Photography & Editing: Karthika Sheela Prem
Theme & Concept: Karthika Sheela Prem
Studio: Humber Birmingham Media Arts Building
IGNITE Clubs Fair event happened in November 2023 in Humber Lakeshore and North Campus, ON, Canada.
The deliverables consisted of web banners, email banners, iPad graphics, poster and social graphics.
Details
Client: IGNITE Student Union
Content: IGNITE content team
Theme & Concept: Karthika Sheela Prem
Right from the stickers, GHHTV, posters, banners and web deliverables, I was in charge of creating a theme for the whole event.
The theme is very simple consisting of spray paint effects with maintaining the IGNITE brand colours. Since elections are bit boring (for students) and serious, I used sans-serif style typography along with spray paint effects and textures.
Details
Client: IGNITE Student Union
Content: IGNITE content team
Theme & Concept: Karthika Sheela Prem
Deliverables: Posters, GH HTV ads, Social media posts and building banners
Sundari Silks was started in 1998, and the exclusive selections and traditional designs stand apart indicating the experience and passion of eight decades of the family who has put in their efforts. They have always remained close to its customers, understanding the changing aspirations of the old and new, and continues to give a variety fare, in addition to traditional revivals for special occasions.
The brief was to create a minimal aesthetic discount vouchers for their Diwali Season sales. The coupons was used in all their stores across India. Sundari Silks is known for being very traditional and their strong roots to the Indian culture. With sticking to their brand colours, I came up with a minimal yet elegant design for the voucher using a Serif font for the heading and staying consistent with the brand font for the body contents. Diwali is a celebration of lights, flowers and love. To make it more elegant and traditional, I used a subtle floral pattern behind the text.
Details
Client: Sundari Silks
Agency: Madarth
Designer: Karthika Sheela Prem
Writer: Subha
This was my first time with Figma. The software is so easy to use and once I got the hang of it, I started exploring the features. Here, I have created an imaginary brand called Anugraha Jewels. The main goal was to create a jewellery shopping website with a very authentic aesthetic vibe. The user flow is very simple and neat.
Details
Concept & Design: Karthika Sheela Prem